Optimizing NOC digital operations and content at the Olympic Games / Paula Nichols

Nichols, Paula

Edited by Université de Louvain. Louvain - 2019

This research aims to learn best practices for content creation during the Olympic Games. It was achieved by analyzing the performance of stakeholders’ social media posts during the 2018 Olympic Winter Games and consulting with six NOCs which have fan-focused digital platforms.

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