Event attendance motives, host city evaluation, and behavioral intentions : an empirical study of Rio 2016 / Yangyang Jiang, Ning (Chris) Chen

Jiang, Yangyang | Chen, Ning (Chris)

This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit intentions. It also investigates how event attendance motives differ by gender. The methodology is a self-completed survey administered in English among visitors to the 2016 Olympic Games generated by 230 valid responses.


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