The international journalistic coverage of the Rio de Janeiro Olympic Games : analysis by media framing / Diego M. Gutierrez & Marco Bettine

Gutierrez, Diego M. | Bettine, Marco

Brazil’s decade of mega sporting events, which ended in 2016, presented a series of unexpected difficulties. The country hosted the events with the goal of changing its international status. This article aims to identify the effects of the Olympic Games of Rio de Janeiro on Brazil’s international image through an analysis of articles that were published during the event in nine international media vehicles.

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Foreign media reports about Brazil's mega sporting events : soft power, periphery and dependence / Marco Bettine, Diego Gutierrez, Billy Graeff | Bettine, Marco

Foreign media reports about Brazil's mega sporting events : soft power, periphery and dependence / Marco Bettine, Diego Gutierrez, Billy Graeff

Bettine, Marco | Gutierrez, Diego M. | Graeff, Billy

2018

This article, based on the analysis of reports from nine foreign newspapers published during the World Cup and the Olympics held in Brazil, discusses whether the category of soft power can be applied to the Brazil of mega sporting...

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