The pursuit of legitimacy through strategic alliances : the examination of international joint sport event bidding / Jinsu Byun, Dana Ellis & Becca Leopkey

Byun, Jinsu | Ellis, Dana Lee | Leopkey, Becca

The guidance of Agenda 2020 now allows for hosting events in multiple cities, regions, or countries. These changes have increased support for joint bidding in the Olympic Games and resulted in the formation of two joint bids for the 2026 Winter Olympics (i.e. Milano-Cortina and Stockholm-Åre) with Milano-Cortina ultimately chosen to become the first official Olympic co-hosts. Given the increased attention on joint sport event bids this study examines joint bidding alliances as organizational strategies. A model illustrating the legitimation process of joint bids in sporting events and implications of this study is suggested.

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