The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions / Riadh Ladhari & Nizar Souiden

Ladhar, Riadh | Souiden, Nizar

This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists’ mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recommendations and revisit). Data were collected using an online questionnaire from 422 US tourists who attended the 2016 Summer Olympics in Rio de Janeiro.

Suggestions

Loading enrichments...