“Our ladies” versus “our dominators” : gender differences and nationalist discourse in the Polish Olympic coverage / Natalia Organista, Zuzanna Mazur and Tamás Dóczi

Organista, Natalia | Mazur, Zuzanna | Dóczi, Tamás

This study concerns the online sports media coverage, a topic that has not been previously analyzed in Poland. In recent decades many studies (in Anglo–Saxon countries in particular) indicated the major under representation of women’s sport and different framing of sportswomen and sportsmen. Those studies showed that the media plays important role in upholding gender stereotypes in sport and hindering empowerment of sportswomen. This study analyzes media coverage of three sports disciplines (gymnastics, swimming and weightlifting) during Rio Olympics on five websites.


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