The struggle for financial autonomy : the IOC and the historical emergence of corporate sponsorship 1896-2000 / by Scott G. Martyn

Martyn, Scott G

Edité par Univ. of Western Ontario. London Ontario - 2000

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Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn | Barney, Robert K

Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn

Barney, Robert K | Martyn, Scott G | Wenn, Stephen R

University of Utah Press. Salt Lake City - 2002

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and th...

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