Titre page
04-2021 - Olympic marketing
ONE THEME, ONE PAGE
In order to foster and support education, teaching and research on important topics of Olympism, we have created the "Zoom In", a collection in which each theme has a dedicated page that includes:
| - | an editorial |
| - | our selection of official and academic publications |
| - | links to online resources |
| - | the possibility to register to the new releases |
The "Zoom In" are permanently updated to ensure relevant and up-to-date information, and new topics are regularly added.
If your topic is not covered, use the search bar to find all the resources available in the Olympic World Library.
DISCOVER OTHER "ZOOM IN"
ANCIENT olympic GAMES
The Ancient Olympic Games have a long history. It all began about 3,000 years ago,...
ARCHITECTURE AT THE OLYMPIC GAMES
The stadiums and venues transformed or built for the Olympic Games, and the compatibility of architectural quality and functionality achieved in these permanent and temporary facilities,...
ATHLETES' HEALTH & PROTECTION
Elite athletes devote thousand of hours to the quest for excellence in their sport - the goal being to perform and compete at the highest level possible.
CANDIDATURE PROCESS
The Candidature Process for the Olympic Games has undergone numerous changes over the years since an official process was first introduced in the early 1920s...
cultural olympiad
It was Baron Pierre de Coubertin, the founder of the modern Olympic Games, who in 1904 suggested including the arts in the Olympic programme. This proposal was part of a return to the Ancient Greek tradition, ...
DEVELOPMENT THROUGH SPORT
“The main goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.” Fundamental Principles of Olympism, Olympic Charter.
04-2021 - Discover other zoom-in (2)
esports and gaming
The global phenomenon of esports has experienced exponential growth in recent years. Digital, international and flexible, competitive gaming appeals to a young and emerging audience and is hence gaining increased attention from the media,...
ethics and good governance
Sport is a vector for values accepted as universal: fair play, respect for rules, respect for one’s opponent, human dignity, self-control, the sense of individual and collective effort, and the pleasure of play.
look of the games
The visual identity or "Look of the Games" is developed for each edition of the Olympic Games to create visual uniformity.
OLYMPIC EDUCATION
From the earliest days of the modern Olympic Movement, the educational and social value of sport were promoted by Pierre de Coubertin, the founder of the modern Olympic Games. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort...
OLYMPIC GAMES LEGACY & SUSTAINABILITY
Once the Closing Ceremony is over, the Olympic Games leave a long-lasting impact on the city which has welcomed them.
OLYMPIC MARKETING
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.
04-2021 - Discover other zoom-in (3)
THE OLYMPIC MOVEMENT DIPLOMACY
The Olympic Movement, under the leadership of the IOC, uses diplomacy to promote the fundamental principles of Olympism and to contribute, through sport, to the promotion of peace, coexistence, tolerance...
THE OLYMPIC PROGRAMME
The Olympic programme has changed considerably since the first Games of the modern era in 1896. While the programme for the very first Summer Games included nine sports and 43 events, the Rio Games featured 306 events across 28 sports.
Paralympic Games
Sport for athletes with an impairment has existed for more than 130 years, but it was not until after World War, II however, that it was widely introduced to assist the large number of war veterans and civilians who had been injured during wartime during their physical rehabilitation.
PIERRE DE COUBERTIN
When Pierre de Coubertin developed the idea of reviving the Olympic Games in the late 19th century, he had already been advocating for the inclusion of physical education in French high schools for a number of years. In 1894, when the first Olympic Congress met in Paris,...
VOLUNTEERS AT THE GAMES
Volunteers are critical to the success of the Olympic Games and have a tremendous impact on the creation of positive experiences and memories for all participants and spectators.
WOMEN AND SPORT
The principle of gender equality is enshrined in the Olympic Charter, which states that the role of the IOC is: "to encourage and support the promotion of women in sport at all levels..."
04-2021 - Discover other zoom-in (4)
YOUTH OLYMPIC GAMES
The Youth Olympic Games (YOG) are a high-level sports event open to teenagers between the ages of 15 and 18 from all over the world. The proposal to create the YOG – an initiative led by then IOC President Jacques Rogge – was approved in 2007...