Syracuse media library

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.

The International Olympic Committee (IOC), and the organisations within the Olympic Movement, are entirely privately funded and generate revenue through several programmes. The IOC manages broadcast partnerships, the IOC’s global sponsorship programme, TOP, and the IOC official supplier and licensing programme. The Organising Committees for the Olympic Games (OCOGs) manage domestic sponsorship, ticketing and licensing programmes within the host country, under the direction of the IOC. In addition, National Olympic Committees (NOCs) generate revenue through their own domestic commercial programmes.

Don’t miss the bibliography on the history of the Olympic Movement Marketing. For the benefit of any research or analysis on Olympic Marketing through time, this document provides a qualitative bibliographical selection on the topic of the history of Olympic Marketing as it relates to the International Olympic Committee (IOC), the Olympic Games and Organising Committees for the Olympic Games (OCOGs), and to certain members of the Olympic Movement.