Marketing report : Rio 2016 / International Olympic Committee

Comité international olympique

Edité par IOC. Lausanne - 2017

This IOC publication presents the following themes related to the Rio 2016 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic sponsorship, ticketing and the spectator experience, licensing and merchandising, the Olympic brand and protecting the Olympic brand.

Checking copies available...

Obtain item

Checking copies available...


Du même auteur

Selection : Zoom Olympic Marketing Official

Loading enrichments...

Reader reviews